From an empty jar to a free product: why the “Recycle & Profit” campaign exists

We launched "Recycle & Profit" so that your packaging doesn't end up in the bin, but in a new life – and so that for every 9 empty jars you get one product of your choice

A few years ago we launched the "Recycle & Profit" programme because we want your jar not to end up in the bin, but in a new life, and for you to be rewarded for your effort with a concrete product of your choice.
Together we close the loop: you use natural skincare, return the packaging, and we reuse or recycle it without harming the planet and without empty greenwashing.

Why we launched "Recycle & Profit" and what you actually get

Why did we start this story in the first place?

By buying Mala od lavande products, from now on you benefit even more: you buy and return the packaging to us, and we reward you for it and recycle together.
Ethical, responsible, sustainable, exactly the way we always work.

The "Zero Waste" concept is no longer exotic, but a logical way of living, and returning packaging to encourage recycling has become a normal thing in the beauty world too.
The green eco trend is moving ever deeper into the beauty industry, and we've decided that we don't want to be a bystander here, but a small, defiant player that changes habits one jar at a time.

Mala od lavande, as always, listens to what you need. The trust I have in you is so great that I'm willing to offer a lot to make you happy, while at the same time doing a good thing together: raising awareness of sustainability and caring for planet Earth.

Even before this campaign, I offered a full refund for products if you weren't satisfied with the effect, without needing to return the product, which showed that you, too, truly believe in what we put on our skin.

Now I'm going a step further: on an "old for new" principle, I'm offering you the choice of any Mala od lavande product whatsoever, with no price limits, if you return the packaging of your used-up products. So you literally save while you shop.

What do you actually get from this programme?

When you join the "Recycle & Profit" story, you get far more than just another campaign,

You get very tangible savings: for nine pieces of empty packaging you get one product of your own choice, and with no price limit.

You feel good while shopping, because you know that your routine doesn't end with filling a rubbish bin, but with returning packaging to the circular flow.

You make a real, not a symbolic difference: every returned piece of packaging means one piece of waste less in nature or in mixed waste.

You become part of a crew that says loud and clear that it cares about its skin, but also about the planet.

When I asked what you do with your empty packaging, the answers really moved me:

"I support the idea, I'd return the packaging even without a gift because there's only one Earth and we should protect it as much as we can." – I.Č.

"Top idea. I reuse that packaging, I keep some of those little decorations for crafting." – J.V.

That was a clear sign that together we can close the loop known as the circular economy.

Why packaging matters (and when it's done right)?

The plastic packaging that Mala od lavande uses has no harmful effect on health: it meets the rules of chemical non-reactivity and doesn't release harmful polymers into the product. But that doesn't mean it's ecologically ideal, and that's where "Recycle & Profit" comes in.

Instead of settling for everything being "by the book", we want to take an extra step: to make the best use of packaging that has already been produced as many times as possible, and to properly recycle what can no longer be used. This reduces waste, extends the life of the packaging, and shows that a natural skincare routine and responsibility towards the environment can go hand in hand.

How does it all work, in a few clear steps?

Wondering exactly how to take part? It's very simple.

Absolutely all Mala od lavande packaging is eligible for the "Recycle & Profit" scheme, provided that it still has its original label when returned.

Before sending it, rinse the packaging of any leftover contents – it doesn't have to be perfect, but it should be clean.

Collect nine (9) pieces of empty packaging and prepare your details.

In the parcel or message, write: your full name, address, mobile number and the exact name of the product you'd like us to send you.

Send it all together to the address:
"Mala od lavande", P.P.10, 10315 Novoselec.

Important: send your parcel exclusively via Croatian Post (Hrvatska pošta), because it's a P.O. box, and that's also the most affordable option for you. Parcels sent via other channels (Tisak, courier services) can't be delivered to the box and will be returned to the sender.

What do we do with your empty packaging?

When your jar reaches us, the zero waste part of the story begins.

We follow the Reuse or Recycle principle: we send some of the packaging for recycling if it isn't usable or is too damaged, and we reuse the rest.

Packaging that goes back into reuse goes through a process of cleaning and disinfection with special eco-friendly and safe agents. Before refilling, we carry out an additional microbiological analysis and a safety-risk assessment.

In other words: we leave nothing to chance, whether it's about your skin or about the waste we produce together.

Emotion <3

For me this isn't just a rewards programme, but a way of saying thank you. Thank you for choosing natural skincare, thank you for caring about the ingredients, but also about what's left behind after every cream, serum or oil.

Every parcel of empty packaging that arrives in our P.O. box is a little reminder that we're not alone, that there's a whole small community of people who think the same way: one jar less of waste means a great deal more respect for the planet.

That's why I invite you, if you already use Mala od lavande products, to make this step part of your routine too. Shop consciously, save while you shop and let your empty packaging do one more round.

With love,
Mala od lavande