When I look back, it’s hard to believe that it’s already been 13 years since Mala od lavande came to life.

I started with what was just a small dream – an idea to create something of my own. Something natural, authentic. Something that would carry my signature, but also tell a story – a story of love for nature, for skin, for simplicity.

I didn’t have big plans.
I didn’t dream of running a big business, or of hundreds of products, or thousands of parcels traveling across the world.

I just wanted to make something good.
Something that would help people.

And to you... who supported me from day one – I owe everything.

From the first scent of lavender to a shelf full of products

I remember my very first product. And I remember the feeling – fear, pride, excitement – as I held it in my hands.

Will people like it?
Will anyone even want it?
Will someone who doesn’t know me or my story recognize that this tiny jar holds so much love?

The first packages were sent out with a bit of nervousness.

Every message you sent, every review, every story of how one of our products changed your skincare routine – that’s what kept me going.
Back then, and still today.

Not just a brand, but a community ?

Mala od lavande was never just a business.
It’s a story of persistence, of trial and error, of modesty, of starting from nothing, of learning – but most of all, it’s a story about you.

All of you who messaged me saying things like:
? “Finally, something natural that actually works for me.”
? “My husband said I’ve never smelled better.”
? “For the first time in my life, I’m using a cream without fear of irritation.”

Those little things made everything worth it.

There were hard days too...

I won’t pretend it was always easy. There were moments when I wondered if it was all worth it. When the problems were bigger than me, when the market felt ruthless, and when exhaustion took over.

Yes, I’ll admit, there were days I thought:
“Maybe I should give up.”

But then I’d remember why I started.

I’d think of all of you who trusted me, who sent words of support, who chose Mala od lavande because you knew there were no gimmicks, no shortcuts, no hidden ingredients – just pure love for the natural and the simple.

Because I’ve always lived by the belief:
“If it’s not simple, it’s not right” – in everything I do.

13 years later…

Today, when I see how far we’ve come, how many of you use our creams, serums, scrubs, and deodorants – I feel an overwhelming sense of gratitude.

And so today, after 13 years, I want to say for the millionth time:

? THANK YOU!

Thank you for standing by me.
Thank you for believing in natural.
Thank you for being part of my story.

We move forward – together. ✨

With love,
Mala od lavande – Ivana